help us USE SCIENCE TO improve people’s lives

‘The Shop’ is a nonprofit that runs on donations from people like you. Every single dollar donated to ‘The Shop’ is used to fund cutting-edge social science research, to train researchers and scholars, to promote a more informed public, and to help our community partners. We need your help to improve people’s lives!

Every dollar raised matters. A $100 donation helps us run an a/b testing study. A $4,000 donation provides a stipend for one of our research trainees for the entire summer. A $100,000 donation helps us expand our team of social scientists.

Please consider helping us today!